Andrey Jichev is a consultant to Coghill & Beery, advising them on strategy, marketing and branding.  Andrey worked for 20 years in the Bulgarian diplomatic service including postings in Finland and the UK. He was one of the first four diplomats to be appointed to the EU Department at the Bulgarian Foreign Ministry in 1993 and was a member of the team that prepared Bulgaria’s accession negotiations several years later.

Since 2002 Andrey has been a Senior Lecturer at the International Institute of Educational Studies in London, teaching European business and international marketing courses, and at the Central University of Iowa’s London Programme, where he teaches Advertising from a Cross-Cultural Perspective.

Andrey was educated in the Russian Federation and in the UK. He has an MA and Ph.D from the Moscow University of International Relations (MGIMO); a postgraduate diploma in EC Law from King’s College, London, and an MBA from Richmond, the American International University in London.

He has published several research papers on contemporary issues of international relations and European integration, has presented at various European Forums on the EU Enlargement, and is currently working on a book: The Challenges of Post-Accession: Lessons Learned from the Eastern Enlargement of the EU.
Since February 2003 Andrey has been an Advisor at the European Bank for Reconstruction and Development, London.

Core Capabilities

• Business research and analysis within the European Union
• International Marketing
• Cultural research and critical commentary